Howdy, Partner: The Wild West of Sponsored Content

Games are big business. With access to engaged audiences comes paid partnerships. Brands are inserted into content made by game publishers, Twitch and YouTube creator’s channels, and within games journalism. Find out what brands don’t belong, what happens when it all goes wrong, and what responsibility publishers, creators and journalists need to take to maintain integrity with their audience. Our panel discuss the rise in branded content, how this has changed what gets covered, and what it means for audiences.


Paul Houlihan [Double Jump], Lewis Mitchell [Twitch ANZ], ZiggyD, Seamus Byrne