Soul Doubt: Sponsored Content on Twitch and YouTube

Twitch and YouTube now represents the vast majority of gaming media consumed by Australians, and we use it to determine whether or not a new game is

worth our time and money. How does sponsorship of content impact what we watch, and should it be trusted?


Doug Johns [Business Director, DoubleJump Communications], ZiggyD [Streamer], Lewis Mitchell [Partner Associate, Twitch], Chinglish [Streamer], Iamfallfromgrace [Streamer], Loserfruit [Streamer]