PAX Rising is your chance to put your game in front of thousands of players, press, and industry. This page walks you through how to make the most of your time at the show, and how the PAX Aus Marketing team will be championing Indies, including two limited advertising packages available on a first‑come, first‑served basis.
PAX Rising Exhibitor Marketing Guide
How PAX Aus Will Be Showcasing Indie Games This Year
We’re looking to actively promote Indies and PAX Rising across all PAX Aus channels.This includes regular social coverage that highlights your game via trailers, gameplay demo’s, developer insights, and more.
This year, we are offering 2 promotion packages that are on a first-come, first-served basis, with the opportunity confirmed only once all required materials are received and approved.
New Leaf Package
A great visibility boost to ensure your game is represented in the PAX Aus marketing campaign.
Includes:
One dedicated post across all PAX Aus social media channels featuring your game.
What we need from you:
High resolution logo suite (inclusive of transparent PNG).
Game blurb, a 50-100 word description of your game.
Links for inclusion (website, socials, Steam).
Vertical or horizontal videos and images are accepted. Videos to be provided in 16:9 and 4:4 ratios. Images to be 1080 x 1080 and 1920 x 1080.
Bonanza Package
Our most comprehensive package, combining social, storytelling, and a playable showcase.
Includes:
A special feature spot on one of two PAX Presents to be hosted prior to PAX Aus. This includes showcasing a 10 minute playable demo with the PAX Aus team, talking about the game whilst playing the run-through. This will be uploaded to the PAX Aus YouTube for ongoing visibility.
A dedicated post across all PAX Aus social media channels featuring your game
An additional Spotlight post highlighting the story behind the game, where the idea came from, how it was developed, and about the developers.
What we need from you:
High resolution logo suite (inclusive of transparent PNG).
Game blurb, a 50-100 word description of your game.
Links for inclusion (website, socials, Steam).
- Short trailer or gameplay cut or short video featuring you, the developer, discussing the game, where it came from, and why you developed it (60 seconds maximum, .mp4 downloadable file, clean).
- Vertical or horizontal videos and images are accepted. Videos to be provided in 16:9 and 4:4 ratios. Images to be 1080 x 1080 and 1920 x 1080.
How to secure your Package
Because spots are limited, we recommend you gather everything you need as soon as possible, and submit via the link below.
You will be contacted by the PAX Aus Marketing team to confirm your opportunity.